“THE INVISALIGN® SMILE SURVEY” AT A GLANCE
The Invisalign Smile Survey was conducted by telephone by Harris Interactive on behalf of
Align Technology, Inc. The study was conducted on a representative sample of 1000
American adults -- both men and women -- between 18 and 50 years of age. The poll -- the
first national survey of its kind -- explored the importance of smiles in relation to business
and careers, dating and marriage, the social arena, and the overall value of smiles and selfesteem.
Smiles and the Social Arena• 94% of those polled said they are likely to notice a person’s smile when they meet them
for the first time. People are less likely to notice someone’s eyes, height or figure.
• More than one-half (71%) believe people with a nice smile make friends more easily than
people with crooked teeth.
• Over one-third agree bad teeth overshadows the rest of a person’s appearance.
• An overwhelming majority of adults (85%) consider a person’s smile to be very
important at initial meeting.
Smiles and Self-Esteem• Almost two-thirds (64%) agree that people with a nice smile are more outgoing.
• 77% think that wearing braces as an adult makes a person feel self-conscious.
• Over one-third of adults would trade a trip abroad, new wardrobe or other aesthetic
surgery for straight teeth.
• 87% think one’s smile is very important to their self-esteem.
• When asked which facial characteristic they would change if they could, one in four
adults (25%) would change their teeth/smile. Smaller proportions would change their
skin (17%) or nose (13%).
Smiles and the Opposite Sex
• 84% of adults perceive having an attractive smile as important for getting a date with Mr.
or Ms. Right.
• Over one-third would not be likely to set up their best friend on a blind date with
someone with crooked teeth.
• One-third would not be likely to kiss someone with crooked teeth.
• An overwhelming majority of adults (85%) consider a person’s smile to be very or
somewhat important at first meeting.
• Almost 9 out of 10 (86%) think people with good teeth are more attractive to the opposite
sex.
Smiles
