Results of the Invisalign Smile Survey

“THE INVISALIGN® SMILE SURVEY” AT A GLANCE
The Invisalign Smile Survey was conducted by telephone by Harris Interactive on behalf of
Align Technology, Inc. The study was conducted on a representative sample of 1000
American adults -- both men and women -- between 18 and 50 years of age. The poll -- the
first national survey of its kind -- explored the importance of smiles in relation to business
and careers, dating and marriage, the social arena, and the overall value of smiles and selfesteem.

Smiles and the Social Arena
• 94% of those polled said they are likely to notice a person’s smile when they meet them
for the first time. People are less likely to notice someone’s eyes, height or figure.
• More than one-half (71%) believe people with a nice smile make friends more easily than
people with crooked teeth.
• Over one-third agree bad teeth overshadows the rest of a person’s appearance.
• An overwhelming majority of adults (85%) consider a person’s smile to be very
important at initial meeting.
Smiles and Self-Esteem
• Almost two-thirds (64%) agree that people with a nice smile are more outgoing.
• 77% think that wearing braces as an adult makes a person feel self-conscious.
• Over one-third of adults would trade a trip abroad, new wardrobe or other aesthetic
surgery for straight teeth.
• 87% think one’s smile is very important to their self-esteem.
• When asked which facial characteristic they would change if they could, one in four
adults (25%) would change their teeth/smile. Smaller proportions would change their
skin (17%) or nose (13%).
Smiles and the Opposite Sex
• 84% of adults perceive having an attractive smile as important for getting a date with Mr.
or Ms. Right.
• Over one-third would not be likely to set up their best friend on a blind date with
someone with crooked teeth.
• One-third would not be likely to kiss someone with crooked teeth.
• An overwhelming majority of adults (85%) consider a person’s smile to be very or
somewhat important at first meeting.
• Almost 9 out of 10 (86%) think people with good teeth are more attractive to the opposite
sex.
Smiles